Isn't it odd, how people expect you to react in certain ways? A Client anxiously told me, the other day, that their mother had seen my van in Oxford, and they were a bit confused because - pointing to my little car - I don't have a van?
I laughed, and told them for the last year or so I'd been turning down enquiries from people asking me to work in Oxford, starting with "I saw your van..."
Each time, I have had to tell them sorry, I don't work in Oxford (hateful place, wouldn't touch it with a barge pole, parking restrictions everywhere and far too many people), and furthermore I don't have a signwritten van, so I'm afraid that wasn't me, that you saw.
Now here's where the expected reaction comes in: clearly there is another person called Rachel, who is working as a gardener somewhere in Oxford, and who has a signwritten van: and the Client expected me to be really upset that someone had "stolen" my name.
Not at all!
For several reasons: firstly and most importantly, my "name" is not a trademark, it's not registered and protected: "Rachel" is a common enough name, and it stands to reason that there would be a few more gardeners called Rachel out there, so I would never have tried to protect it.
It's entirely possible that the Oxford "Rachel The Gardener" has no idea that I exist, and decided on that name all by herself. After all, I didn't choose it for myself - it evolved: neighbours would look over the fence when I was working and clear their throats loudly to get my attention. To reassure them that I was not a burglar, I would introduce myself - "Good morning, I'm Rachel - the gardener." And it stuck.
Of course, it could equally well be a cynical attempt by someone to cash in on my internet presence and name: but should I be offended or outraged by this? No! Not at all! For a start, their advertising has pretty much failed, if people are seeing the van but not getting the phone number or contact details, so that they look it up on the internet: and, of course, they then find me. So if anything, this imposter *laughs* is bringing in jobs for me. Which I turn down, of course, as I don't work in Oxford.
And that's the second reason: I work in a very small area around Wantage, I don't go to Oxford at all, so our territories don't overlap in the slightest.
Also, any gardener who drives around in a van is likely to be more of a contractor or at best a groundsman, than an Artisan Gardener: I would expect that van to be full of mower, blower, hedgecutter and the stink of petrol. I am more what you might call a horticultural gardener: I work with plants, flowers, fruit, specialist pruning, design, topiary, enhancing the planting etc - not cutting grass and hedges. So we probably don't even do the same sort of gardening.
And finally, there's that old saying, "imitation is the sincerest form of flattery", so if someone thinks that copying my name will somehow bring them more work, then great, I'm complimented!